The Challenges
Hamilton Company operates across four business units in the US and EU. Robotics, Sensors, Lab Solutions, and Cold Storage; each with distinct product lines, target audiences, and event needs.
Megan Brock manages events and lead capture across all groups, needing a platform simple enough for any rep yet powerful enough to handle the scale.
At major conferences like SALS, Hamilton captures 800+ leads in a single event. Manual processing of this volume was slow and error-prone, costing the sales team critical days of speed-to-lead advantage after every major show.
Romify Solutions
Romify gave Hamilton a single, user-friendly platform for real-time lead capture across all four business units. The streamlined interface removed technical barriers for reps of all skill levels, and an automated notification system alerts the sales team the moment any event goes live.
For high-volume events like SALS, Romify processed 800+ leads seamlessly, feeding enriched contact data directly into the team's workflow. Real-time capture dramatically reduced the lag between meeting a prospect and initiating meaningful follow-up.
Based on strong results, Hamilton expanded from 80 to 120 annual events, added a dedicated European hub for international operations, and set the contract to auto-renew.